CASE STUDY
Pure Care
Assisted Living
Compassionate assisted living community
serving Carmichael and Sacramento region
Website redesign • Brand identity • Google Ads • Google Business Profile
CLIENT
Pure Care Assisted Living
INDUSTRY
Senior
Care
COMPLETED
2025
PRODUCT SCOPE
Website Design
Brand Identity
Google Business Profile (GBP)
Google Ads
01
Project Overview
Pure Care Assisted Living partnered with Sierra Digital Marketing to strengthen its digital presence and attract more local families. The project included designing a new website, developing a professional brand identity, establishing and optimizing its Google Business Profile, and launching targeted Google Ads campaigns.
The objective was to create a trustworthy first impression, improve local visibility, and build a marketing foundation that supported the facility's continued growth.
02
Challenge
Although Pure Care Assisted Living had built a positive reputation, its online presence did not reflect the quality of care it provided. Without a dedicated website or optimized Google Business Profile, prospective families had limited opportunities to discover the facility.
The challenge was to create a credible digital presence that inspired confidence, improved local visibility, and made it easy for families to learn more and get in touch.
03
Solution
Sierra Digital Marketing built a complete digital foundation focused on trust, visibility, and local discovery. A professionally designed website, refined visual identity, optimized Google Business Profile, and targeted Google Ads campaigns worked together to create a consistent and credible online presence.
The result was a stronger local brand that made it easier for prospective families to find, evaluate, and contact the facility.
Project Highlights
A selection of the key deliverables created during the project.
Website Design
A welcoming, responsive website was designed to help families confidently learn about the facility, explore its services, and easily request more information. The layout prioritized clarity, trust, and accessibility while presenting Pure Care with a polished and professional online presence.
- Responsive website
- Family-focused user experience
- Mobile-friendly design
Brand Identity
First impressions matter, especially when families are choosing an assisted living community. The new brand identity gave Pure Care Assisted Living a polished, recognizable appearance that reinforces professionalism across its website, Google Business Profile, and future marketing materials.
- Logo design
- Brand identity
- Visual consistency
Local Search Presence
Local visibility became a key part of the facility's marketing strategy. An optimized Google Business Profile and carefully targeted Google Ads campaigns helped position Pure Care in front of families actively searching for assisted living options in the surrounding area.
- Google Business Profile optimization
- Local search visibility
- Google Ads management
Gallery
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