CASE STUDY
Ultimate Dental
Brand identity, promotional design,
and direct marketing developed for
dental practice.
Brand Identity • Logo Design • Marketing Materials
CLIENT
Ultimate Dental
INDUSTRY
Dentistry
TIME FRAME
2010 - 2011
PRODUCT SCOPE
Brand Identity
Logo Design
Marketing Materials
01
Project Overview
Sierra Digital Marketing worked with Ultimate Dental to develop a cohesive visual identity and a range of promotional materials for the practice. The work included branded collateral, targeted advertising, and direct-mail campaigns designed to reach prospective patients.
Across the project, the goal was to maintain a consistent identity while adapting the creative and messaging to different audiences, services, and promotional needs.
Project Highlights
A selection of the key deliverables created during the project.
Brand Identity
Ultimate Dental’s identity established a consistent visual foundation for the practice, combining its tooth symbol, bold typography, and blue-and-teal color palette across its materials.
The identity carried through to business cards, appointment cards, signage, and other patient-facing materials.
• Brand identity
• Business collateral
• Visual consistency
Targeted Promotions
A series of promotional designs targeted different patient groups and services, including families, children, students, seniors, and cosmetic dentistry.
Each piece used audience-specific photography and messaging while maintaining a consistent Ultimate Dental identity.
• Audience-specific promotions
• Service advertising
• Campaign design
Direct Mail
Direct-mail materials were developed to introduce Ultimate Dental to nearby households and encourage new patient visits.
The campaign combined neighborhood outreach with promotional offers, location information, and supporting materials such as gift certificates.
• Direct-mail campaign
• Promotional offers
• Print collateral
Gallery
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