CASE STUDY
MedRed
Website and brand redesign for personal
health information management platform.
Website Redesign • Brand Identity • Logo Design
CLIENT
MedRed
INDUSTRY
Personal
Health
Records
TIME FRAME
2008
PRODUCT SCOPE
Website Design
Brand Identity
Logo Design
01
Project Overview
Sierra Digital Marketing worked with MedRed, a personal health information management platform that gave patients one place to access and manage their medical information. The project focused on refreshing the company’s brand identity and redesigning its existing website.
The goal was to create a clearer, more cohesive experience while preserving the familiar structure of a platform built around convenient access to personal health records.
Project Highlights
A selection of the key deliverables created during the project.
Website Design
MedRed’s website gave patients centralized access to important health information, including medications, medical conditions, providers, lab data, and other personal records.
We redesigned the interface to create a clearer, more consistent experience while maintaining the platform’s established functionality.
• Website redesign
• Patient information interface
• Brand-consistent styling
Logo Design
MedRed’s visual identity was rebuilt from the ground up, creating a new logo and supporting brand system designed to better represent the platform.
Several logo directions were explored before the final identity was refined for use across the website and other branded applications.
• Logo design
• Identity development
• Color palette development
Gallery
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