CASE STUDY
Town of Davie
Brand identity and emblem design
developed for the Town of Davie and
Davie Police.
Brand Identity • Logo Design
CLIENT
Town of Davie
INDUSTRY
Municipal Government
TIME FRAME
2007
PRODUCT SCOPE
Brand Identity
Logo Design
01
Project Overview
Sierra Digital Marketing worked with the Town of Davie to develop visual identity concepts for the municipality and its police department. The work included town and police emblems, identity variations, and applications demonstrating how the designs could translate across real-world uses.
The project explored distinct visual directions rooted in Davie’s character while creating identities suitable for municipal and public-safety applications.
Project Highlights
A selection of the key deliverables created during the project.
Town Emblem Design
The Town of Davie emblem was developed around imagery reflecting the community’s distinctive character and heritage. The design combines a horse, local architecture, landscape elements, and references to education within a formal municipal emblem.
Additional identity treatments explored how the design could extend across signage, plaques, and other town applications.
• Municipal emblem design
• Identity variations
• Brand applications
Police Emblem Design
A separate emblem was developed for the Davie Police Department, combining traditional law-enforcement symbolism with elements connecting it to the Town of Davie identity.
The design was presented alongside police vehicles to demonstrate how the identity could translate into practical department applications.
• Police emblem design
• Department identity
• Vehicle applications
Gallery
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